The challenge
Bharath Medicare had grown from its 2018 foundation into a multi-city healthcare provider, but needed a more coherent brand and digital presence to communicate its home and corporate care proposition with confidence.
Bharath Medicare
A complete rebrand and website design that gave Bharath Medicare a clearer, more credible identity for delivering medical care to homes and corporate sites.
Digital work shaped around a real business need.
A complete rebrand and website design that gave Bharath Medicare a clearer, more credible identity for delivering medical care to homes and corporate sites.
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Our approach
We developed a recognisable identity system around an organic circular mark, an accessible blue, green and turquoise palette, and a flexible Poppins-led type system. The website experience was then redesigned around clarity, reassurance and simple routes into the organisation’s healthcare offer.
Delivery
The project brought together brand strategy, logo development, colour and typography standards, practical usage guidance and a responsive website design system. Reusable layouts and components created consistency across brand communications and digital touchpoints.
The result
Bharath Medicare gained a cohesive, contemporary identity and a clearer digital foundation—making the organisation easier to recognise, its proposition easier to understand and future communications easier to produce consistently.
SERVICES
- Brand strategy
- Logo and visual identity
- Colour and typography system
- Brand guidelines
- Website UX
- Responsive website design
PLATFORM & TECHNOLOGY
- Poppins
- Inter
- Figma
- Responsive design
- UI component system
- Brand guidelines
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