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Emerge360

CASE STUDY / Food & hospitality

OTE (Off The Earth)

A cross-platform food-delivery app that makes healthy ordering, bowl customisation and secure checkout feel fast and intuitive.

Food & hospitalityFlutter
OTE (Off The Earth) digital product interface
THE PROJECT

Digital work shaped around a real business need.

A cross-platform food-delivery app that makes healthy ordering, bowl customisation and secure checkout feel fast and intuitive.

01

The challenge

Off The Earth needed to translate an established food brand into a complete mobile ordering experience for iOS and Android. The app had to support straightforward menu discovery as well as a highly configurable build-your-own-bowl journey, without overwhelming customers with ingredients, dietary information, prices and nutritional choices.

02

Our approach

Before development, we designed the full product experience around the supplied brand guidelines. User flows covered onboarding, account creation, category browsing, product detail, bowl customisation, cart management, checkout, payment and order history. High-fidelity prototypes allowed the interaction model and visual hierarchy to be refined before engineering began.

03

Delivery

We built the application in Flutter to provide a consistent native-quality experience across iOS and Android from one maintainable codebase. Firebase supports core cloud services and app operations, while secure payment-gateway integration completes the purchase journey. Automated CI/CD workflows make testing and release management more dependable across both mobile platforms.

04

The result

OTE combines a distinctive branded interface with the practical depth of a modern ordering platform. Customers can browse prepared dishes, customise a bowl ingredient by ingredient, understand pricing as choices change and complete payment in one connected journey—giving the business a scalable foundation for mobile commerce and repeat ordering.

SERVICES
  • Mobile product strategy
  • User experience design
  • High-fidelity UI design
  • Flutter app development
  • Checkout and payment integration
  • Release engineering
PLATFORM & TECHNOLOGY
  • Flutter
  • Dart
  • Firebase
  • iOS
  • Android
  • Payment gateway
  • REST APIs
  • CI/CD
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