A streamlined WooCommerce store supporting NEODA’s annual National Fish & Chip Day campaign and merchandise sales.
A streamlined WooCommerce store supporting NEODA’s annual National Fish & Chip Day campaign and merchandise sales.
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NEODA needed a practical way to sell branded merchandise and promotional products around an annual national campaign. The store had to feel connected to the main website while remaining easy for the internal team to refresh and operate each year.
We shaped a focused campaign-commerce journey with a clear route from the National Fish & Chip Day content into the shop. Product categories, campaign artwork and calls to action work together to make browsing and purchasing straightforward.
The WooCommerce store is integrated into the existing WordPress experience, with secure checkout, manageable products and efficient order handling. Reusable campaign content allows the team to prepare each annual sales cycle without rebuilding the store.
NEODA has a simple, recognisable campaign shop that supports merchandise sales, reduces operational friction and gives the team direct control over products, orders and yearly updates.
